As the NHS continues to struggle with overwhelming waitlists and under-funding, people are beginning to look to private healthcare providers for all aspects of their health, including private vaccinations. Although some of our vaccines are available on the NHS, the need for private vaccines is growing within the UK for various reasons, from requiring vaccines for travel to personal health reasons.

With the rise of globalisation, travelling has become more accessible and affordable than ever before, allowing people to explore new cultures, cuisines and landscapes. However, despite the growing number of UK residents travelling abroad each year, there seems to be a lack of awareness about the importance of travel vaccines and the diseases they protect us from.

The rise of private travel vaccines in the UK can be attributed to several factors, including the increasing number of people travelling abroad and the growing awareness of vaccine importance (much attributed to the COVID-19 pandemic).

In the UK, people usually get their vaccinations done through the NHS, particularly new-borns/young children. However, not all vaccines are available and not all people are eligible for vaccines on the NHS. Now that there is more awareness of the importance of vaccines, the private market has started to see growth with people looking to pay through private means for their vaccines.

People receiving treatment through private healthcare isn’t a new concept to the UK but it is starting to grow in popularity, as more people start to find new ways to take their health into their own hands.

As more men seek medical aesthetic treatments across the UK, it’s important for healthcare practitioners to understand what is driving them to get treatment, what they are looking for and how HCPs can accommodate men in their aesthetic offering.

The term ‘wellness’ isn’t a new concept to the healthcare industry, although people used to have a much narrower perspective on what it encompassed. Today, people are much more aware of the benefits of wellness and how this can be incorporated into their everyday lives to enhance their own health.

Dentists have become more than just a place you go to for dental treatment. They are now becoming increasingly recognised as a place to go for all your aesthetic needs, as we’ve started to see this trend grow in recent years.

The cost of living crisis continues to impact people across the UK. With uncertainty around the UK’s economy, continued rising costs of energy bills and general inflation, consumers may start to tighten their purse strings on spending outside of standard bills. But what does this mean for the Medical Aesthetics industry and how will it impact the demand in the market?

The UK medical aesthetics industry has been significantly growing over the years, with new products and treatments hitting the market regularly, the sector is always evolving in an attempt to keep up with demand. But what does that look like in terms of numbers?

The private healthcare industry is about to face both impactful changes and growth opportunities in the coming years. However, there is a significant lack of data available for businesses in the sector, meaning it’s hard to understand exactly what and where the opportunities are.

The healthcare industry continues to be at the forefront of innovation, with technological advancements providing clarity for consumers about their own health and delivering deeper insights into a rapidly changing marketplace.

In the UK, 1 in 4 people experience mental illness each year. With only 36% of referrals for psychological therapies being for men, it’s important to understand not only the gender disparity in accessing healthcare for mental health issues but what could be influencing mental illness in the first place so that interventions can be put in place by healthcare providers.

Netnography is a method of ethnography that studies the behaviour of individuals online. It allows researchers to observe the interactions and behaviours of online communities, such as social media platforms or online forums.

With chronic diseases on the rise, the demand for healthcare solutions is transforming the pharmaceutical industry. The global demand to meet these medical needs means that every year brings new and anticipated drug approvals.

It’s widely known that the Medical Aesthetics industry is tailored towards women, as the majority of patients looking for treatment are female. However, there has been a shift and growing trend of men seeking medical aesthetic treatments, meaning there is untapped potential in the market for clinics to expand their business.

Medical wellness is becoming a growing trend that many aesthetics clinics are beginning to embrace, allowing them to offer a holistic approach to the health of their patients. Medical wellness focuses on long-term health, looking at how the internal affects the external, providing a huge opportunity for medical aesthetic clinics.

We’re pleased to announce that our Founder, Ben Pask, will be speaking at the upcoming CCR Conference on Friday 14 October at 11:30am. The CCR is the UK’s flagship event in medical aesthetics uniting surgical, dermatological and aesthetics specialties.

UGC is content that has been created by the consumer about a brand or product, rather than paid for or created by the brand itself. Not only is it useful for understanding your consumer’s behaviour but there are many other benefits to implementing the use of UGC as part of your marketing strategy.

Actively listening to your customers and being aware of the public conversations they’re having about your brand, provides interesting insights into what your audience really thinks and feels about you. This is called user generated content (UGC) and is the perfect way to understand your consumer’s behaviour.