we are rare:

creating insight


Customer-first thinking

We find the perfect blend of qualitative and quantitative research techniques to establish what your customers want and what’s best for you. Then we work with you to create you a strategic roadmap for customer-first success.


A bit of What we do...





Rare: Insight

Rare: Insight is our own research program. Once a while we conduct research on topics that will help us understand customer's needs, wants and behaviour. Check out some of our recent work and feel free to download any of our research, it's there for you.

True customer loyalty to your brand comes from trust


What makes people loyal to your brand?

We asked over 1000 individuals what loyalty means to them and interviewed some fascinating people at Google Zoo, PA Consulting and Virgin Red. What did we find? The true meaning of customer loyalty and what really drives people to believe in your brand.

Innovation happens when your business has the right culture


What prevents businesses from innovating?

Our research shows that organisational culture is the biggest barrier to innovation for UK businesses. Conducted over the summer of 2015, The Rare: Innovation Index suggests that the biggest hurdles to overcome are to do with social norms rather than systems and processes.


Ben Pask on the Redefining Loyalty


Sign up to Rare: Insights

Rare: Insight is our monthly newsletter

Every month we carry out a short piece of research on the themes that matter the most to our clients and to the industry. The newsletter will include a few recent articles on the topic, a survey and the thoughts of an expert on the topic. All this topped up with funny comics made by our very own team! Sounds good, huh?