We find the perfect blend of qualitative and quantitative research techniques to establish what your customers want and what’s best for you. Then we work with you to create you a strategic roadmap for customer-first success.
FROM INSIGHT TO ACTION
Rare: Insight is our own research program. Once a while we conduct research on topics that will help us understand customer's needs, wants and behaviour. Check out some of our recent work and feel free to download any of our research, it's there for you.
RARE: REDEFINING LOYALTY
What makes people loyal to your brand?
We asked over 1000 individuals what loyalty means to them and interviewed some fascinating people at Google Zoo, PA Consulting and Virgin Red. What did we find? The true meaning of customer loyalty and what really drives people to believe in your brand.
RARE: THE INJECTABLE AESTHETICS MARKET
Will Instagram damage your brand?
We conducted a netnography study on Instagram to understand how people communicate about the UK injectable aesthetics market. We find that there is clearly an opportunity for manufacturers however there are considerable risks for those looking to control their message in line with the regulations.
Ben Pask on the Redefining Loyalty
RARE: INSIGHTS IS OUR PROPRIETARY RESEARCH PROGRAMME.
We conduct research on topics that will help us understand customers’ needs, wants and behaviour. We then publish these reports for download on our website. In exchange for your email address we will be sending you our upcoming research reports directly to your inbox.