Face Value. Instagram and the injectable aesthetics market
If manufacturers of botulinum toxin and dermal fillers are not aware of how their brand is presented online, how can they manage brand performance?
We set out to investigate how the aesthetics industry is using Instagram through social media analysis, focus groups and interviews with practitioners to unearth critical information for manufacturers, brands, practitioners and consumers.
If manufacturers of botulinum toxin and dermal fillers are not aware of how their brand is presented online, how can they manage brand performance?
We set out to investigate how the aesthetics industry is using Instagram through social media analysis, focus groups and interviews with practitioners to unearth critical information for manufacturers, brands, practitioners and consumers.
If manufacturers of botulinum toxin and dermal fillers are not aware of how their brand is presented online, how can they manage brand performance?
We set out to investigate how the aesthetics industry is using Instagram through social media analysis, focus groups and interviews with practitioners to unearth critical information for manufacturers, brands, practitioners and consumers.
Key Points
Most consumers are unaware of manufacturer brands, and only become aware when they have their first consultation.
Manufacturers should have a clear digital marketing plan to maximise the clear engagement and sales opportunities that exist.
Manufacturers do not currently have much control over conversations about their brands on social media; influence lies with practitioners.
