Introducing the first private healthcare Clinic Profiler
The private healthcare industry is about to face both impactful changes and growth opportunities in the coming years. However, there is a significant lack of data available for businesses in the sector, meaning it’s hard to understand exactly what and where the opportunities are.
In response to this, we’ve launched the private healthcare Clinic Profiler, which continuously gathers data on clinics to understand treatments offered, brands used, and operational outputs, such as, financial turnover and clinic size.
Through the use of machine learning, the Clinic Profiler provides relevant and up-to-date information that you need about private healthcare clinics in one place, giving you a comprehensive view of the market.
We have over 1.7 million data points collected in our Clinic Profiler
Benefits
When you use the Clinic Profiler, you’ll have access to a dataset that is unique to your business targets and defined by your own categories, so that you can make informed decisions based on up-to-date data.
The Clinic Profiler can help you:
Identify the right clinic decision makers to build closer relationships with to enhance your sales output
Save your sales team time researching clinics with validated data, that provides them with all the information they need to increase productivity
Enrich your CRM with new clinics, treatments offered and trends that keep you ahead of your competitors
Easily evaluate your sales efforts, in comparison to your competitors, by knowing what products clinics are using
Understand what clinics are using your product(s) across the UK to understand market opportunity for business growth
Metrics Covered
We collect data on 4 key metrics in the Clinic Profiler:
Contact Information, including: Provider name, clinic name, registration status, phone number, address and key responsible individuals
Clinic Profile, including: financial turnover, number of employees, breakdown of job titles/role and years in operation
Brand understanding, including: your brand visibility, what brands are used by clinics, estimated number of patients and patient demand
Services and treatments, including: number of aesthetics treatments offered, specialism, name of treatment and category of treatment
Private Patient Trackers
Alongside our Clinic Profiler, we also monitor the industry from a consumer/patient point of view to understand growth in trends, treatment types and behaviours. Our first tracker looks at the Medical Aesthetics industry, to understand the size of this marketplace.
Through experian enrichment, we can blend both the Clinic Profiler and Medical Aesthetics Tracker to create enhanced insights into the industry. By combining these two products, you can understand the full potential of the market to a postcode level.
The private healthcare sector will continue to grow beyond what we currently see, as behaviours and attitudes towards this industry start to shift. Therefore, it’s important to understand what is driving this change from both a patient and clinic point of view.
Our Clinic Profiler has some exciting new features being released in Q2 and Q3 of 2023, sign up to our mailing list below to keep up to date of the updates.
If you’d like to speak to a member of our team about the Clinic Profiler, contact us at hello@rare.consulting
