What is Medical Wellness?
The term ‘wellness’ isn’t a new concept to the healthcare industry, although people used to have a much narrower perspective on what it encompassed. Today, people are much more aware of the benefits of wellness and how this can be incorporated into their everyday lives to enhance their own health.
What is the definition of Medical Wellness?
Medical Wellness is the practice of creating a holistic approach to health and optimising patient’s well-being through nutrition, exercise, mindfulness and sleep. It’s about creating a tailored health programme that focuses on long-term wellness to create a balanced life to prevent and treat diseases/illnesses.
The World Health Organization defines health as: “A state of optimal well-being, not merely the absence of disease and infirmity.”
As people become more aware of their health and look to programmes that enhance their overall lifestyle, we’re starting to see more aesthetic clinics offer treatments that incorporate a holistic approach for their patients.
Medical Wellness in the aesthetics industry
With people turning to aesthetic treatments to help them feel like their best self, there is a huge opportunity for the aesthetic industry to be at the forefront of Medical Wellness services, treatments and education.
We know from our previous research in our blog, “Medical Wellness: An emerging trend in the aesthetics industry”, that 70% of women (with a household income of over £50,000) are interested in a more holistic service from their healthcare provider and trained aesthetic practitioners are best placed to start serving this need.
In order to help people feel good on the outside, clinicians need to think about how they can help promote a healthy inside through a range of factors, such as diet, exercise and mental wellbeing.
What treatments are included in Medical Wellness?
When thinking about Medical Wellness treatments, it can often be mistaken for ‘traditional’ wellness services often found at spas, such as massages, facials and relaxation treatments.
However, Medical Wellness treatment services include supplements, vitamin injections and medicated weight management (used correctly for the right person), which can all help promote a healthier lifestyle.
Are consumers looking for more wellness treatments?
Since the COVID-19 pandemic, people are more attuned to their holistic health, incorporating wellness treatments into their everyday lives. According to McKinsey & Company, “79 percent of the respondents said they believe that wellness is important, and 42 percent consider it a top priority”.This highlights how important it is to people, with this cohort expected to continue to grow. McKinsey has estimated the worth of the global wellness market to be more than $1.5 trillion, showing just how much opportunity there is in the Medical Wellness market for aesthetic clinics and the growing demand from people who want to spend in this sector.
It’s important to remember that people who are thinking about Medical Wellness are likely to have a high-income that allows them to look after their health outside of the NHS.
Final Thoughts
Medical Wellness is a trend that is only set to grow amongst consumers and patients, with people becoming more conscious of their long-term health - not just a quick fix. Therefore, registered clinics can look to grow their treatment offering to incorporate a more holistic approach to their services, thinking about how to make the patient feel good, not only on the outside but on the inside as well.
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