The term ‘wellness’ isn’t a new concept to the healthcare industry, although people used to have a much narrower perspective on what it encompassed. Today, people are much more aware of the benefits of wellness and how this can be incorporated into their everyday lives to enhance their own health.

It’s widely known that the Medical Aesthetics industry is tailored towards women, as the majority of patients looking for treatment are female. However, there has been a shift and growing trend of men seeking medical aesthetic treatments, meaning there is untapped potential in the market for clinics to expand their business.

Medical wellness is becoming a growing trend that many aesthetics clinics are beginning to embrace, allowing them to offer a holistic approach to the health of their patients. Medical wellness focuses on long-term health, looking at how the internal affects the external, providing a huge opportunity for medical aesthetic clinics.

We live in an increasingly obesogenic environment, making it harder for individuals to avoid unhealthy lifestyle choices. Defined as having a BMI (Body Mass Index) greater than 30, obesity is considered one of the greatest public health challenges of the 21st century.