Ensuring you reach the right people with your marketing campaigns is essential to growing your customer base and speaking to people who are actually interested in your product offering. This is where market segmentation comes into play.

The Medical Aesthetics industry is a complex marketplace that is always evolving. With new products and services available for patients,  staying up-to-date on how the sector is changing from patient/consumer perspective is vitally important for HCOs (healthcare organisations), and HCPs (healthcare professionals). 

It’s important for brands to create long lasting relationships with their customers in order to stay relevant in a world that is full of new and exciting products and services. With so much competition, it’s simply not enough to be ‘known’ by your target audience, which is where brand affinity comes into play.

The Travel & Tourism industry has undoubtedly faced hardship with the Covid-19 pandemic, as well as recent political and social affairs that continue to impact people’s lives. Even with all these factors, there is still a desire to travel and explore but this may not look the same as it did two or three years ago.

Taking healthcare into their own hands, people are able to shift from a ‘point of need’ mindset to a continuous care outlook. Such advancements means that patients and healthcare professionals are able to monitor chronic and serious illnesses day-to-day, from diabetes to chronic diseases and neurological disorders.

The UK’s Travel & Tourism industry has a “triple threat” impacting international travel, from the ongoing issues of the global pandemic, the increasing cost to live and the current issue with passport / border control.

Testing your creative campaigns is an important part of the creative process, as it allows you to understand which designs are cutting through to your audience in a noisy market. Ultimately, you want your campaigns to generate revenue for your business and not waste money on underperforming ads.

We’re launching the UK’s first non-surgical and surgical Medical Aesthetics Tracker, which provides you with the first-ever in-depth look at the aesthetics market.

We’re launching the UK’s first non-surgical and surgical Medical Aesthetics Tracker, which provides you with the first-ever in-depth look at the aesthetics market.

What do UK consumers think about the impact the energy increase will have on their lives, as well as trust and reputation within Energy markets and Government. Our research shows the heartbreaking impact rising energy bills will have on people in the UK.

Brand tracking goes much further than simply measuring the awareness of your brand. Yes, this is an important factor in brand tracking but there are different measurements that you need to consider to gain a full picture of how well your brand is performing in the marketplace.

Self-pay healthcare continues to be on the rise, so we can’t ignore it. As the proportion of consultants’ income from self-pay hits a new record high, we think this trend is likely to continue growth - even as we move into more certain times, post COVID pandemic.

Key opinion leaders or KOLs are becoming a fundamental part of any business strategy, with more organisations using KOLs to promote their brand, products or services. With their industry insights, KOLs can make you stand out from your competitors and have a positive impact on your ROI.

The last two years have seen a shift in behaviours across a variety of sectors, and healthcare is no different. An industry that was midway through a mainly technological shift in behaviours has accelerated at a pace beyond initial expectations in several areas, with the pandemic playing its part in encouraging the adoption of new behaviours, and the desire to be safer in general.

Trends in Market Research are inextricably linked to societal and technological changes and 2022 looks to be no different. A number of recent advances in access points for data collection has meant that the industry has been given a number of challenges to overcome.

Brand tracking will highlight which of your product lines, advertising messages or initiatives work well and can have a positive impact - but crucially also identify those that don’t or could potentially be damaging, so that those can be targeted and improved to yield better results.

COVID-19 has had an unprecedented effect on the UK healthcare system, placing a great strain on the public healthcare system. There has been a vast reduction in many procedures carried out by the NHS, and an increase in wait lists that may take years to return to normal levels. Many consumers who may not previously have used private healthcare are considering the use of self-pay healthcare, as they seek alternatives to NHS wait lists.

By now, you’ve probably heard of the Netflix TV series, Squid Game, taking the internet by storm. Although the main plot around Squid Game is unrealistic, there are some parts of the show that give insight into behavioural science and how we as humans would behave in this situation.

We spoke to Georgina Bishop, Head of Self-pay at The London Clinic, who shared her insights and knowledge of the changing market and how the industry can adapt to make self-pay more accessible. Georgina is passionate about delivering a seamless journey for patients from start to finish, and for the professional healthcare community.

Once you’ve narrowed down the creatives that you want to test, the next step is to test that they would be efficient and effective at not only targeting your customers but also persuading them to consider your brand.