Testing your creative campaigns is an important part of the creative process, as it allows you to understand which designs are cutting through to your audience in a noisy market. Ultimately, you want your campaigns to generate revenue for your business and not waste money on underperforming ads.

Once you’ve narrowed down the creatives that you want to test, the next step is to test that they would be efficient and effective at not only targeting your customers but also persuading them to consider your brand.

When you’re spending a lot of money on your advertisement, you want to ensure that you’re not wasting your budget on underperforming campaigns right? By investing in creative testing, you’ll be able to measure just how successful your creative campaigns will be amongst your target audience, meaning you will save money, ensure you exceed your KPIs and grow your revenue.