It’s important for brands to create long lasting relationships with their customers in order to stay relevant in a world that is full of new and exciting products and services. With so much competition, it’s simply not enough to be ‘known’ by your target audience, which is where brand affinity comes into play.

Brand tracking goes much further than simply measuring the awareness of your brand. Yes, this is an important factor in brand tracking but there are different measurements that you need to consider to gain a full picture of how well your brand is performing in the marketplace.

Even with the rise and popularity of Netflix, Amazon Prime and other subscription based services, 71% of the UK population have a loyalty scheme in the grocery sector compared to just 32% of the UK who have loyalty incentives with entertainment services.