Brand tracking goes much further than simply measuring the awareness of your brand. Yes, this is an important factor in brand tracking but there are different measurements that you need to consider to gain a full picture of how well your brand is performing in the marketplace.

Self-pay healthcare continues to be on the rise, so we can’t ignore it. As the proportion of consultants’ income from self-pay hits a new record high, we think this trend is likely to continue growth - even as we move into more certain times, post COVID pandemic.

Key opinion leaders or KOLs are becoming a fundamental part of any business strategy, with more organisations using KOLs to promote their brand, products or services. With their industry insights, KOLs can make you stand out from your competitors and have a positive impact on your ROI.

The last two years have seen a shift in behaviours across a variety of sectors, and healthcare is no different. An industry that was midway through a mainly technological shift in behaviours has accelerated at a pace beyond initial expectations in several areas, with the pandemic playing its part in encouraging the adoption of new behaviours, and the desire to be safer in general.

Trends in Market Research are inextricably linked to societal and technological changes and 2022 looks to be no different. A number of recent advances in access points for data collection has meant that the industry has been given a number of challenges to overcome.

Brand tracking will highlight which of your product lines, advertising messages or initiatives work well and can have a positive impact - but crucially also identify those that don’t or could potentially be damaging, so that those can be targeted and improved to yield better results.

COVID-19 has had an unprecedented effect on the UK healthcare system, placing a great strain on the public healthcare system. There has been a vast reduction in many procedures carried out by the NHS, and an increase in wait lists that may take years to return to normal levels. Many consumers who may not previously have used private healthcare are considering the use of self-pay healthcare, as they seek alternatives to NHS wait lists.

By now, you’ve probably heard of the Netflix TV series, Squid Game, taking the internet by storm. Although the main plot around Squid Game is unrealistic, there are some parts of the show that give insight into behavioural science and how we as humans would behave in this situation.

We spoke to Georgina Bishop, Head of Self-pay at The London Clinic, who shared her insights and knowledge of the changing market and how the industry can adapt to make self-pay more accessible. Georgina is passionate about delivering a seamless journey for patients from start to finish, and for the professional healthcare community.

Once you’ve narrowed down the creatives that you want to test, the next step is to test that they would be efficient and effective at not only targeting your customers but also persuading them to consider your brand.

Many organisations have used loyalty schemes as a sort of quick fix, promotional tool. Whilst loyalty schemes can act as a form of promotion to a degree, it can be an expensive way of doing so. However, the real benefit of loyalty schemes can be seen in the rich data.

Sustainability is a way of living to meet human needs whilst also maintaining a healthy environment. In 2020, we began a series of studies looking into loyalty and what drives brand love among consumers. A major point we wanted to consider was the importance of sustainability in brand loyalty.

Market research spans many different forms and methodologies, but it has one simple purpose: to help businesses and organisations make better decisions by helping them better understand their customers and market(s). This simple guide will give you a quick overview of the main methodologies, and help you to avoid the common pitfalls many organisations make in research.

Even with the rise and popularity of Netflix, Amazon Prime and other subscription based services, 71% of the UK population have a loyalty scheme in the grocery sector compared to just 32% of the UK who have loyalty incentives with entertainment services.

We live in an increasingly obesogenic environment, making it harder for individuals to avoid unhealthy lifestyle choices. Defined as having a BMI (Body Mass Index) greater than 30, obesity is considered one of the greatest public health challenges of the 21st century.

The word Key Opinion Leader is used widely in the healthcare industry, however, there are new emerging thought leaders called Digital Opinion Leaders (DOLs) that are becoming increasingly known in the healthcare world. DOLs have mastered how to share and access information in the digital world through the use of social media, so how exactly do you engage with a digital opinion leader?

Your website is one of the most important tools to showcase your brand, product or service, so you want to make sure it’s performing at its best right? That’s where user experience or UX comes into play, as this can have a huge impact on how people perceive your brand.

When you’re spending a lot of money on your advertisement, you want to ensure that you’re not wasting your budget on underperforming campaigns right? By investing in creative testing, you’ll be able to measure just how successful your creative campaigns will be amongst your target audience, meaning you will save money, ensure you exceed your KPIs and grow your revenue.

Arguably, one of the most important factors when building or developing your digital product is understanding your users and what exactly they are doing when they land on your website or app - that’s where UX research comes in.

The Marketing Mix also known as the 7Ps have long been written about and applied to many marketing strategies, however a marketing strategy that consists of; product, place, price, promotion, physical evidence, people and processes lacks one thing, primary research.