Blog & News.
What you can learn from the success of the Boots Loyalty Scheme
Many organisations have used loyalty schemes as a sort of quick fix, promotional tool. Whilst loyalty schemes can act as a form of promotion to a degree, it can be an expensive way of doing so. However, the real benefit of loyalty schemes can be seen in the rich data.
The future of sustainability in loyalty programmes
Sustainability is a way of living to meet human needs whilst also maintaining a healthy environment. In 2020, we began a series of studies looking into loyalty and what drives brand love among consumers. A major point we wanted to consider was the importance of sustainability in brand loyalty.