Face Value. Instagram and the aesthetics market (2019)
If manufacturers of botulinum toxin and dermal fillers are not aware of how their brand is presented online, how can they manage brand performance?
We set out to investigate how the aesthetics industry is using Instagram through social media analysis, focus groups and interviews with practitioners to unearth critical information for manufacturers, brands, practitioners and consumers.
If manufacturers of botulinum toxin and dermal fillers are not aware of how their brand is presented online, how can they manage brand performance?
We set out to investigate how the aesthetics industry is using Instagram through social media analysis, focus groups and interviews with practitioners to unearth critical information for manufacturers, brands, practitioners and consumers.
If manufacturers of botulinum toxin and dermal fillers are not aware of how their brand is presented online, how can they manage brand performance?
We set out to investigate how the aesthetics industry is using Instagram through social media analysis, focus groups and interviews with practitioners to unearth critical information for manufacturers, brands, practitioners and consumers.