Cultural & Social.

As the world around us continues to change, people’s behaviours, attitudes and trends are constantly shifting, which in turn can impact your brand or business. Through cultural insights, you’ll be able to uncover and understand what shapes communities and how to influence them.

Cultural impacts inform future research and strategies. We can help take those insights and shape tangible outcomes for your business.

Speak to our team about our Cultural & Social work

Focus Groups provide powerful insights into your target audience by offering an in-depth and personal facet to market research. Focus Group research allows you to understand your respondents attitudes, emotions and reactions, which can help identify any key issues, assist in developing new products and help refine business or marketing strategies. By creating a collaborative environment with respondents, we can pull out and build on key experiences and insights for you.

Offering both traditional and online methods, our team can help answer your pressing business questions through expertly moderating, analysing and interpreting the results of your Focus Groups to provide unparalleled insights.

Focus Groups

Key Benefits

Uncover new ideas and or product issues.

Gain more detailed context and insights from your consumers.

Understand nuanced consumer feedback without the limitations of surveys

Talk to us about your Focus Group Research

We believe that to create a great business, you need to create great value to your customers through your products and services. Our Consulting and Strategy service aims to provide you with clarity around your key business questions, delving into the core of your business and building a strategy with your team that works for you.

From business and brand strategy, competitor benchmarking to trend analysis, we can help you understand where your business is currently at and the future it can hold.

Consulting & Strategy

Key Benefits

Gain an objective perspective on complex business questions.

Generate new ideas to continue to grow and innovate.

Receive a clear and concise strategy specifically for your business.

Talk to us about your Consulting & Strategy needs

Understanding why consumers make certain choices about your products or services, allows you to make better decisions when it comes to product design, pricing and marketing strategies. Ultimately, Conjoint Analysis can help you to optimise your product to consumers needs and increase your revenue.

Using specific measurement tools, our team can collect data on each feature of your product from the customer and compile the insights into actionable recommendations on how to improve your product based on your business objectives. We can help you uncover how important certain features are to your customers, what they are willing to pay and an evaluation of your concepts.