The landscape of your marketplace is always growing, with evolving consumers and new competitors entering the market, you’ll want to stay one step ahead of these changes. By understanding your market, you can ensure that your brand remains unique and consistent to its core values.

We know how important it is to understand your customer profile and how to communicate to them effectively.

Brand & Communication.

Contact us about our work in Brand & Communication

Markets continually change and evolve, so understanding how your brand is perceived in the real world will allow you to adapt with the market. Using primary research techniques, we can continuously assess and track your brand against all key metrics, such as awareness, likability and consideration to provide you with a strong strategy to help your marketing and business needs.

We’re here to help you stand out in the marketplace, understand your customers needs to drive connections and ensure that your brand continues to grow. Providing in-depth data and insights about your brand, you can tailor a strategy that’s right for you.

Brand Perception & Strategy

Key Benefits

Continually evolve your brand whilst remaining true to your values.

Ensure brand consistency to drive loyalty and repeat business.

Stand out from the competition with a brand strategy that represents you.

Talk to us about your Brand Perception and Strategy project

Have confidence in your creative campaigns by understanding how your target audience feels about your adverts before you go live with them. Powerful creatives can have a huge impact on your return on investment and with creative testing you can ensure the right imagery and messaging is used to reach your audience.

We’re able to provide quick and effective results that give you clarity on:

Memorability: Will people remember your brand?
Love/Hate: How does the creative make them feel?
Brand Association: Is your creative aligned with your brand?
Intent: What will people do after seeing your creative?

Key Benefits

Creative and Concept Testing

Target the right people with the right message

Ensure your creative is targeting the right people with the right message.

Drive results with clear call to action that engage your audience.

Cut through the noise with creative campaigns that stand out.

Talk to us about your Creative Testing project

Marketing campaigns and media placements are expensive, with brands and businesses wanting to see a high return on investment. Ensuring that your adverts are being seen by the right people in the right place is key to building a successful campaign.

Testing your campaigns and evaluating the performance afterwards means you can understand the impact media has on your brand and where best to focus your advertising spend. We’re able to measure the performance of your advertising campaign to understand the impact on your target audience for both brand recall and message cut through.

Campaign/Ad Effectiveness

Key Benefits

Prove your return on investment.

Understand which media channels work best for your brand.

Improve your brand recall and awareness.

Speak to us about your Conjoint Analysis Research

Within Healthcare, engaging with the right Key Opinion Leader (KOL) can help grow your brand and raise awareness of your product. KOL Mapping is an effective way to identify healthcare professionals who can influence and inform policies within your specialist area.

KOL maps are meant to be a life journey that are repeatedly used over time. Our technology and experts can help you understand your KOL’s social and research network, their industry connections and relative influence within their field. We can identify KOLs on a global or national scale, as well as digital opinion leaders (DOLs) and rising stars, pulling together data and insights so you can make meaningful connections.