Blog & News.
Q&A with John Stapleton about over-55s on online shopping
We spoke to John Stapleton, entrepreneur, angel investor and co-founder of New Covent Garden Soup and Little Dish, who shared his insights into this group’s apparent shift to online shopping and his advice on how brands should respond.
Over-55s and the new customer experience
As part of our in-depth study into changing consumption patterns of over-55s since the onset of Covid-19, we interviewed Scott Logie - Customer Engagement Director, REaD Group for his thoughts on how this age group is embracing online shopping, and what brands and retailers must do to maximise the opportunity.
Consistency is the key to plastic-free loyalty
Nowhere will trust be more important than in the battle brands face to convince consumers they are committed to reducing plastic waste. In itself, this could be crucial to the future of many businesses, particularly food, drink and packaged goods providers.
Who are the real plastic-free pioneers?
Plastic-free living is rising up the agenda as the human race gets to grips with the threat of the climate crisis. But who’s really leading the charge for change - consumers or business?
Will the supply chain respond to demands on plastic?
It all begins with an idea. The solution to going plastic free is Rubik’s Cube-like in its complexity. This is in no small part dictated by a firmly entrenched UK supply chain. The industry is a dominant player worldwide in the three core elements that make up the plastics sector: material and additive manufacture, material processing and machinery manufacture.