We spoke to John Stapleton, entrepreneur, angel investor and co-founder of New Covent Garden Soup and Little Dish, who shared his insights into this group’s apparent shift to online shopping and his advice on how brands should respond.

As part of our in-depth study into changing consumption patterns of over-55s since the onset of Covid-19, we interviewed Scott Logie - Customer Engagement Director, REaD Group for his thoughts on how this age group is embracing online shopping, and what brands and retailers must do to maximise the opportunity.