The Travel & Tourism industry has undoubtedly faced hardship with the Covid-19 pandemic, as well as recent political and social affairs that continue to impact people’s lives. Even with all these factors, there is still a desire to travel and explore but this may not look the same as it did two or three years ago.

By now, you’ve probably heard of the Netflix TV series, Squid Game, taking the internet by storm. Although the main plot around Squid Game is unrealistic, there are some parts of the show that give insight into behavioural science and how we as humans would behave in this situation.

As part of our in-depth study into changing consumption patterns of over-55s since the onset of Covid-19, we interviewed Scott Logie - Customer Engagement Director, REaD Group for his thoughts on how this age group is embracing online shopping, and what brands and retailers must do to maximise the opportunity.