Reimagining Loyalty.
6 July 2021
In this webinar, we discussed how customer loyalty is changing in 2021 and beyond. In particular, focusing on what is driving customer loyalty and what consumers want from brands to remain loyal.
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Key Takeaways
Quality, Trust and Reliability are more important than discounts and benefits in loyalty programs.
Subscription and membership models are driving significant growth in several sectors.
Sustainability and charitable giving are important to consumers across all generations.
