Consideration of self-pay healthcare is on the rise in the UK. The impact of COVID-19 is pushing many consumers to consider private alternatives to NHS treatment, including self-pay. Many not only view self-pay healthcare as beneficial to the NHS by alleviating pressure on it, but increasingly also consider it to be a viable option for their own treatment.

Partnering with The London Clinic, this report will re-evaluate the role of self-pay in the UK, looking at the shifting behaviours and attitudes towards self-pay, the drivers and barriers for patients, and how businesses can best support them.