Actionable insights in Healthcare.
We uncover impactful insights that provide a deeper understanding of consumers, brand and markets, so you can have confidence in your strategic decisions.
Our team works closely with you to overcome both external and internal barriers to envision what’s possible, focusing on practical outcomes that deliver an implementation strategy that’s right for your healthcare business.
Identification
We’ll use a variety of strategic methodologies to gain a deeper understanding of your business obstacles and pressing questions. We’ll identify the right research approach for you.
Analysis
With your research problem in mind, we review and analyse any existing data, content or information surrounding this problem to understand where the gaps are and devise the best possible solution.
Method
Working closely with your team, we’ll highlight the best way to gather and obtain the data, advising on the most appropriate methodological approach, in line with your objectives, budget and delivery time.
Implementation
Our team will consolidate all the findings and advise how best to implement the research within your business, providing a clear and concise strategy that works for you and your team.
Research Design and Methodologies
Qualitative Research
Qualitative research explores the attitudes and opinions of your customer, identifying why they feel a certain way about your brand, product or service. By providing an illustrative view of your marketplace, you can hone your marketing and business strategy to their needs. Our team can conduct face-to-face interviews, focus groups and workshops.
Quantitative Research
To quickly understand your customer needs, quantitative research is an effective way to collect numerical data on your audience (both primary and secondary). We’re able to quickly and efficiently implement surveys, conjoint analysis and segmentations that provide you with data and conclusions about your customers.
Ethnography Research
We use ethnography to understand the culture of an environment or group of people, collecting data that showcases how societies or individuals function. Through behavioural observation and customer interviews, we can provide you with a more in-depth understanding of participants perceptions, motivations and emotions.