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Rare Analysis · Adult Anxiety · 126 English LAs · 2022/23

Why anxiety does not track deprivation across English local authorities.

Self-reported anxiety is only weakly correlated with the five structural indicators that dominate most public health analysis. Across 126 Unitary Authorities and London Boroughs, deprivation, income, depression diagnosis rates, economic inactivity and age structure together explain 5 to 10 percent of the variation in adult anxiety. The areas with the highest unexplained anxiety are spread across the income spectrum.

An empirical anomaly with consequences for service planning

Public health planning typically anchors to deprivation. This dataset shows that approach systematically misses a large group of high-anxiety areas. The 33-area Primary group, where elevated anxiety appears in higher-income places typically overlooked by IMD-led targeting, sits across the whole income range, not the bottom of it.

Year covered2022/23
Geography126 upper-tier LAs
SourceONS APS C28d
StatusSingle year, cross-sectional

01 — The decoupling finding

Structural indicators barely predict anxiety.

Variation in anxiety explained by the five structural factors
5–10%

Five to ten percent explained. Roughly 90 to 95 percent of the variation in adult anxiety across English local authorities is not captured by deprivation, income, depression diagnosis rates, economic inactivity or age structure.

For most public health outcomes deprivation is a dominant predictor. Obesity, cardiovascular disease, life expectancy and chronic illness typically correlate with the Index of Multiple Deprivation at r values of 0.5 to 0.8 across local authorities. Self-reported anxiety does not follow that pattern.

The five structural factors tested in this analysis each correlate only weakly with adult anxiety prevalence. The strongest, recorded depression at GP level, has a correlation of r = 0.15, where 1.0 would be a perfect match and 0 would be no relationship at all. The deprivation score itself reaches only r = 0.10.

Chart 01 · Predictor correlations
Correlation strength between each factor and adult anxiety prevalence. None of the five comes close to the 0.5 typically seen between deprivation and physical-health outcomes.
Reference line at r = 0 (no relationship). A correlation of 1.0 would be a perfect match; the 0.5 floor typical of physical-health outcomes against deprivation is shown for comparison.
Not a measurement problem The anxiety indicator (ONS Annual Population Survey C28d) is a validated national series collected since 2011. The structural predictors are among the most reliable area-level datasets in England. The absence of a strong correlation is the empirical result.

A statistical model built from all five factors produces predicted anxiety values spanning only 21.5 to 26.8 percent. Observed anxiety spans 10.4 to 33.8 percent. The gap between what the model predicts and what survey data actually shows is what the rest of this report focuses on.

Chart 02 · Predicted vs observed anxiety
Each dot is one local authority, coloured by segment. If structural factors fully explained anxiety, every dot would sit on the diagonal.
Predicted range is narrow (~21.5 to 26.8%), observed range is wide (10.4 to 33.8%). The vertical distance from the diagonal is how far each area sits above or below what the model predicts. Enfield and Newham (bottom) are flagged as likely APS sampling artefacts in section 05.

02 — What it looks like at area level

Anxiety runs ahead of structural factors in unexpected places.

If anxiety tracked deprivation, the areas where anxiety runs furthest ahead of what structural factors would predict would cluster in the most deprived places, and the lowest in the least deprived. Neither holds. The cards below show three areas with the largest positive residuals in the dataset alongside their deprivation and income context.

33.8%
+9.4pp above prediction
Southampton
IMD 25.6 · income £39,032
ONS-flagged significantly worse
32.2%
+8.4pp above prediction
Croydon
IMD 22.6 · income £49,401
ONS-flagged significantly worse
28.6%
+4.6pp above prediction
Wiltshire
IMD 13.6 (least-deprived quintile)
ONS-flagged significantly worse

Conversely, the most deprived areas in the dataset do not sit at the top of the above-expected ranking. Stoke-on-Trent (IMD 33.6) is within 0.2 percentage points of its predicted anxiety value. Knowsley (IMD 36.2) is +2.1pp above prediction, well short of Southampton's +9.4. These places have high anxiety in absolute terms; their anxiety is closer to what their structural circumstances would lead a model to expect.

Chart 03 · Named areas: actual vs predicted
Predicted (grey) vs observed (blue / red where observed exceeds predicted). The gap between observed and predicted is labelled above each pair.
Enfield and Newham (right) sit far below prediction. Cross-checked against the ONS Personal Wellbeing release; see section 05.

The four-segment classification, built on a two-way split of residual and median household income, distributes the 126 areas as follows.

33
Primary segment
Above-expected anxiety, higher income. Likely missed by deprivation-led service planning.
30
Social segment
Above-expected anxiety, lower income. Strongest statistical evidence of elevated anxiety.
30
Saturated segment
Anxiety close to expected, higher income. Roughly matches what structural factors would predict.
33
Structural segment
Lower residual anxiety, lower income. Anxiety close to what structural factors would predict.
Chart 04 · Segment composition
63 of 126 areas (Primary plus Social) carry anxiety above what the structural factors predict for them.

03 — Where elevated anxiety concentrates, adjusted for uncertainty

A shorter, defensible priority list.

The unadjusted ranking inside the Primary segment is sensitive to single-year survey noise. Several named areas have so much uncertainty around their figures that their order reflects that noise as much as any real difference. Milton Keynes has an uncertainty range stretching 12.3 percentage points either side of its central estimate, the widest in the segment. Re-ranking by above-expected anxiety, adjusted for how reliable each estimate is, produces a shorter, more defensible priority list.

Chart 05 · Primary segment priority list, with uncertainty shown
Observed anxiety with 95% confidence intervals. Reference line at the England average (19.95%).
Red point markers indicate ONS "significantly worse than England". Grey markers are not statistically significant against the national average.

Each area on the priority list combines above-expected anxiety, a narrower-than-typical uncertainty range, and (for four of the seven) ONS statistical significance against the England average. Brighton & Hove is absent from the unadjusted top 10 but earns a place on the adjusted ranking through the tighter uncertainty range and the ONS flag. Milton Keynes, Southwark, Richmond upon Thames and Ealing all drop ten or more places when judged on the lower end of their plausible range, and are better treated as candidates for further investigation than headline priority entries.

The robust priority list

RankAreaAnxiety %ResidualONS flag
1Southampton33.8+9.4ppSignificantly worse
2Croydon32.2+8.4ppSignificantly worse
3Wiltshire28.6+4.6ppSignificantly worse
4Bath & North East Somerset26.0+3.0ppSignificantly worse
5York26.2+3.5ppNot significant
6Westminster27.9+5.2ppNot significant
7Brighton & Hove26.7+3.0ppSignificantly worse

04 — Segment view

The areas inside each quadrant.

The four segments group local authorities by how much their anxiety runs above or below what the structural factors predict, and by household income (above or below £38,814, the dataset median). The quadrant scatter below positions every area on both axes; the tabs that follow list the top areas in each segment.

Chart 06 · Above-expected anxiety vs household income
Each dot is one local authority. Above the horizontal axis = anxiety higher than the model predicts.
Dashed reference lines at income £38,814 (dataset median) and at zero gap (where anxiety matches what the structural factors predict). Above-expected anxiety is spread across the full income range.

Above-expected anxiety + higher income. Higher-income areas where anxiety runs ahead of what structural factors predict. The group most likely to be missed by deprivation-led service planning.

AreaAnxiety %ResidualIncomeONS flag

05 — What the data can and cannot show

Two limitations shape the read.

Sampling uncertainty

The ONS Annual Population Survey carries substantial sampling error at local-authority level. Across the 33 Primary-segment areas, the typical 95% confidence interval (the range within which the true value most likely sits) spans 15.6 percentage points. Several named areas (Milton Keynes, Westminster, Southwark, Ealing, Brent, Islington) have uncertainty ranges so wide that their position within the segment reflects single-year survey noise as much as any real difference. The uncertainty-adjusted priority list in section 03 is the more reliable read of where elevated anxiety sits.

The Enfield and Newham anomaly

Enfield (10.40%) and Newham (10.43%) report 2022/23 anxiety prevalences roughly half their own 12-year averages and well below every other London borough. The values match the official ONS release exactly. Cross-checking against the ONS Personal Wellbeing local authority time series (version 4, 28 November 2023) shows both as 12-year lows on confidence intervals wide enough to swallow the change.

Recommendation Exclude both Enfield and Newham from segment-level interpretation for the 2022/23 year, or rebuild the underlying dataset on a 3-year rolling mean. The 3-year average would smooth Enfield to roughly 21% and Newham to roughly 17%, and would stabilise several of the wide-CI Primary areas as a side effect.

The headline finding (that elevated anxiety is widely distributed and not concentrated by deprivation) is robust to both caveats. The case for any single area being more of a priority than its neighbour is weaker than an unadjusted ranking implies.

06 — A reading for public health planning

Three readings for service planning.

The 63 areas classified as Primary or Social span the full range of deprivation and household income in England. They include Westminster, Wiltshire, York, Bath, Southampton, Croydon and Brighton alongside Wakefield, Derby, Kingston upon Hull and Doncaster. The set is geographically and socioeconomically diverse: no consistent regional, urban-rural, or income pattern unites them.

For population health planning

Service planning anchored to deprivation quintiles will systematically underweight higher-income areas where anxiety prevalence is higher than the structural factors would predict. An approach that prioritises the most deprived deciles will route resources away from areas where elevated anxiety is least addressed by existing IMD-targeted provision. The Primary group as a cohort, not its internal league table, is the operationally useful unit: elevated anxiety holds across all 33 areas, but ranking within the group is sensitive to single-year survey noise.

For NHS commissioners and population mental health

The Social segment carries the strongest statistical evidence of elevated anxiety in the dataset: 17 of its 30 areas are ONS-flagged significantly worse than the England average, the highest such concentration in any segment. These areas combine high unmet need with limited household capacity to fund private support. Population-scale interventions (NHS Talking Therapies expansion, integrated care board commissioning, employer-funded mental health support, low-cost digital delivery, voluntary-sector capacity) are the natural fit; approaches that depend on individual willingness or ability to pay will under-serve this group.

What the data does not show

The absence of a strong structural predictor is consistent with several explanations: that the drivers of anxiety sit outside what IMD measures (isolation, comparison pressure, workplace insecurity, housing precarity), that the survey captures a daily emotional state that crosses class lines more readily than chronic physical conditions do, or that the protective effect of income operates differently for mental than for physical health. The data is consistent with each of these readings but does not, on its own, establish any of them. Causal explanation is the next research question; this dataset rules out the simplest one.

07 — At a glance

Dataset, model, segments.

MeasureValueNotes
Dataset
Local authorities included126Unitary Authorities and London Boroughs, England
Year covered (anxiety)2022/23ONS Annual Population Survey, adults 16+
England average anxiety19.95%National reference value
Dataset mean anxiety23.93%Mean across 126 areas
Dataset range10.4% to 33.8%Enfield (lowest) to Southampton (highest)
Model
Variation explained by 5 factors5–10%Versus roughly 50–80% for typical physical-health outcomes
Average prediction error3.36ppAcross the 126 areas
Predicted range21.5% to 26.8%Much narrower than observed range
Strongest factorr = 0.15Recorded depression at GP level
Significance flags
Significantly worse than England24 areasMost robust elevated anxiety
Not significant100 areasWide CI; uncertain vs national
Significantly better than England2 areasEnfield, Newham; treat as APS noise
Segments
Primary (above-expected anxiety + higher income)33 areasMissed by IMD targeting
Social (above-expected anxiety + lower income)30 areasStrongest statistical evidence
Saturated (anxiety close to expected + higher income)30 areasMatches structural prediction
Structural (anxiety close to expected + lower income)33 areasCloser to structural prediction

08 — Where this work fits

Anxiety is one example. The pattern is wider.

A single dataset can rule out a hypothesis. This one rules out the simplest deprivation-led account of where adult anxiety sits in England. The wider observation Rare's analytical practice runs into is the same across condition after condition: standard deprivation models capture less of population health than they are credited with, and decisions taken on those models alone leave real need unaddressed.

Rare's work runs along both sides of the resulting question. The public side: condition-level prevalence and unmet-need analysis for commissioners, integrated care boards, public health teams and charity researchers. The private side: provider-level intelligence for clinics, manufacturers, brand teams and investors who need to understand where services already exist and where they do not. The two surfaces share a dataset and a method; they ask different questions of the same evidence. We publish abbreviated findings like this one to put the structural question in front of the people who can act on it, in either market.

Public health analysis

Condition-level prevalence cuts, regional unmet-need mapping and commissioner-grade segmentation for NHS, integrated care boards, public health teams and health charities. Recent work covers adult mental health, sleep, women's reproductive health and musculoskeletal pain.

Private market intelligence

UK provider and clinic data, market structure analysis, brand presence mapping and geographic provision-gap analysis for manufacturers, providers, brand teams and investors. Coverage spans medical aesthetics, dental, audiology, fertility, MSK and pain management.

Engage with this work

Bespoke analyses, custom regional or condition-level cuts, and access to the underlying datasets behind this report are available on request. Contact Rare to discuss this analysis or explore parallel work in your sector.

Methodology

Anxiety prevalence is the ONS Annual Population Survey indicator C28d (Persons aged 16+, 2022/23) accessed via the Public Health England Fingertips API (indicator 22304). The measure captures the percentage of adults scoring 6 or above out of 10 on the question “Overall, how anxious did you feel yesterday?”. Structural predictors are: IMD 2025 (Fingertips 94240); Depression QOF prevalence 2022/23 (Fingertips 848); Economic Inactivity Rate 2024/25 for adults aged 16–64 (Fingertips 92899); % aged 16–34 from ONS Census 2021 Table TS007; and median net disposable household income from the ONS Small Area Income Estimates for the financial year ending 2023, aggregated from MSOA to local-authority level by median of medians. All datasets joined on ONS area code; 126 Unitary Authorities and London Boroughs with complete data were retained. An ordinary least squares regression with z-scored predictors produced the predicted anxiety values; residuals are observed minus predicted. The Primary, Social, Saturated and Structural segments are defined by a two-way split on residual (above or below dataset median) and household income (above or below £38,814, the dataset median). The CI-adjusted priority list uses residual divided by the 95% confidence interval half-width as a signal-to-noise measure, cross-referenced against the pessimistic residual (lower CI bound minus predicted). Enfield and Newham 2022/23 values were cross-checked against the ONS Personal Wellbeing local authority release version 4 (28 November 2023). Sources: ONS Annual Population Survey via Fingertips API; DLUHC IMD 2025 via Fingertips API; ONS Census 2021 Table TS007; ONS Small Area Income Estimates FYE 2023; ONS Personal Wellbeing dataset version 4 (cross-check). Analysis by Rare Consulting, June 2026.