Improving Creative Recall and Brand Awareness for TodayTix.
US-based theatre ticket specialist, TodayTix, wanted to relaunch their global brand. The goal was to redefine theatre and introduce it to new audiences, placing TodayTix at the heart of culture and entertainment.
Opportunity
US-based theatre ticket specialist, TodayTix, wanted to relaunch their global brand. The goal was to redefine theatre and introduce it to new audiences, placing TodayTix at the heart of culture and entertainment.
The rebrand was spotlighted using above-the-line media bursts in NYC and London.
With such a huge initiative, it was crucial to understand consumer response and also analyse how different types of advertising influenced perceptions.
Solution
We worked with TodayTix’s international creative and brand team for a full year to determine how creative recall affected brand awareness and market share.
We used a blend of qualitative online community engagement and quantitative user surveys to measure key metrics. This comprehensive strategy helped TodayTix gain a deep understanding of the target market response to the campaign.
Result
Our research spanned the 12 months following the rebrand. In that time, we helped improve both creative memorability and likeability by 5%, with brand recall doubling across the year.