Driving Business Performance For Liberty London
Working across various projects for Liberty London, our consulting team have helped shape their marketing and growth strategies.
Opportunity
Liberty London, one of the world’s most iconic luxury department stores, founded in 1875 is known around the world for its close connection to art and culture, it is most famous for its bold and floral print fabrics.
Liberty have engaged with our consulting team on a number of projects in recent times to help shape their marketing and growth strategies, ensuring that they are effectively engaging with their target audience to drive maximum business performance.
Solution
Working across various research disciplines, our work with Liberty’s has consisted of UX research, consumer loyalty and brand tracking, where we have implemented different methodologies from eye tracking techniques for the UX research to conjoint analysis, which helps to understand how people make complex choices for a product or service.
Result
Whilst working with Liberty’s, we have developed a rich and meaningful client / agency relationship and working together we have helped them to gain a better understanding of their customers whilst providing game-changing insights to hone their strategy and growth objectives.
“Working with Rare: is a partnership; They get us moving, make sure we are aligned and deliver great insight…but more importantly perspective! We’ve posed some big and tricky questions to Rare:, in turn, they have pushed our thinking and honed our strategy. They are a real pleasure to work with!”
— Charlotte Meers, Director of Customer Experience at Liberty London