Identifying new markets for growth, with Rare Monitor
A client wanted to know where to develop travel clinics for those travelling to specific destinations within the private market.
Opportunity
Our client operates in a highly competitive market. They had spent the last few years focusing on the North West of England, along the M62 corridor, but there had been no significant growth in sales as a result.
They turned to Rare: to see if there were other areas for growth in the UK.
Solution
We used Rare Monitor to understand where the main travel centres in the UK are.
Mapping the healthcare service providers across the UK, we identified the hotspots where this market need is underserved by travel centres, in areas where there is a greater level of demand for these specific travel vaccinations.
Result
As an outcome we were able to provide them with a tailored list of Pharmacies that are not yet offering vaccines for those wanting to travel to these destinations, in areas where there is high demand. Each week, this has given back hours of time to the sales team, who no longer need research prospects with the relevant information they need.
The client is now focusing on new areas of the country they had not previously considered, to drive their growth.