Your website is one of the most important tools to showcase your brand, product or service, so you want to make sure it’s performing at its best right? That’s where user experience or UX comes into play, as this can have a huge impact on how people perceive your brand.

Having an idea and building a product is one thing but knowing who your users are is fundamental to building a successful product, because what’s the point in spending time and money on something that doesn’t listen or suit your customers needs?