As more men seek medical aesthetic treatments across the UK, it’s important for healthcare practitioners to understand what is driving them to get treatment, what they are looking for and how HCPs can accommodate men in their aesthetic offering.

In the UK, 1 in 4 people experience mental illness each year. With only 36% of referrals for psychological therapies being for men, it’s important to understand not only the gender disparity in accessing healthcare for mental health issues but what could be influencing mental illness in the first place so that interventions can be put in place by healthcare providers.

It’s widely known that the Medical Aesthetics industry is tailored towards women, as the majority of patients looking for treatment are female. However, there has been a shift and growing trend of men seeking medical aesthetic treatments, meaning there is untapped potential in the market for clinics to expand their business.