By now, you’ve probably heard of the Netflix TV series, Squid Game, taking the internet by storm. Although the main plot around Squid Game is unrealistic, there are some parts of the show that give insight into behavioural science and how we as humans would behave in this situation.

There is no shortage of ideas out there, as the saying goes “ideas are a dime a dozen, but those who can put them into practice are priceless.” You may have had a few of your own ideas over the years or maybe you have an idea you are ready to make a reality? But, do you know how to create a successful product that is ready to market and guaranteed to succeed?