When it comes to consumer trust, the Banking sector is the most stable among the four, at 25% since August and showing a decrease of 3% since May. We have also observed that in the banking sector trust has increased 2% from 31% to 33%.

Delving deeper into the banking industry, we asked UK consumers which banks they like. The overall decreasing sentiment towards banks may be a result of the current recession and the drop in interest rates banks can offer at this time.