Self-pay healthcare continues to be on the rise, so we can’t ignore it. As the proportion of consultants’ income from self-pay hits a new record high, we think this trend is likely to continue growth - even as we move into more certain times, post COVID pandemic.

Key opinion leaders or KOLs are becoming a fundamental part of any business strategy, with more organisations using KOLs to promote their brand, products or services. With their industry insights, KOLs can make you stand out from your competitors and have a positive impact on your ROI.

With more people turning to the internet or social media platforms as a ‘first point of call’, including for health purposes, whether that’s aftercare tips following surgery or advice on skin conditions from dermatologists, social media is playing a big part in how the public can access healthcare information.