Unlocking Internal Capabilities

We help get the most out of your team by broadening your perspectives through new ways of thinking. Our series of workshops will help you understand your customers and develop better creative solutions.

UNLOCKING TEAM CREATIVITY - DEMYSTIFYING CUSTOMER RESEARCH - CAMPAIGN IN A DAY - REDEFINING CUSTOMER LOYALTY - UNDERSTANDING TRUE CUSTOMER LOYALTY

 

Rare:

Unlocking Team Creativity

Our working lives seem to get busier and busier. Between continuous meetings, conference calls and work that ‘just needs to be done’, your teams are under pressure to create new ideas and stay ahead of the competition. But it can be hard to develop effective team relationships that bring out everyone’s creative potential. With Rare: Unlocking Team Creativity, we prove that it’s not impossible.

 
 

Programme

Identify the barriers to team creativity, and find ways to overcome these hurdles.

The morning explores the the typical barriers to developing ideas for our business, uncovering the internal and external barriers you’re familiar and unfamiliar with. Once we’ve begun to understand the different perspectives within a team, we introduce concepts and suggestions that help you identify and prioritise your key issues (which differ from team to team) and strategies for change.

We then explore the true meaning of creativity and demonstrate the psychology of what makes people creative. We uncover the types of creative thoughts that exist and show that it isn’t restricted to the designers! Reviewing convergent and divergent approaches to creativity, we demonstrate how, when and why to use them.

Finally, we take you through some practical workshop exercises that help unlock creativity within your teams. It’s your toolkit to the next creative idea that changes the world.

Who should attend

This course is ideal for creative directors, strategists and team leaders who are looking to get the best out of their teams.


If you’d like to keep this information to hand, download the PDF.

Get in touch if you would like Rare: to run this course in your company:

hello@rare.consulting


Interactive, interesting theories.
— Marketing Manager

Rare:

Demystifying Customer Research

Customer expectations are constantly evolving. What customers feel about your brand, product or service and what they say about it are often two very different things, which can make research complicated. This two-day workshop lifts the lid on the pain points of effective research and provides practical advice for implementing a research programme of your own.

 
 

Programme

Develop your own customer research programme, in just 2 days.

We start with a high-level view of the pitfalls of customer research, and evaluate the different methodologies that can lead to valuable insights.

Full of real-life case studies, this immersive session helps you think beyond basic analytical tools. You’ll learn how to measure the real drivers of consumer engagement and set the foundation for your perfect marketing strategy.

Who should attend

This two-day session is aimed at aspiring marketers and customer experience enthusiasts who are keen to implement their own research plan.


If you’d like to keep this information to hand, download the PDF.

Get in touch if you would like Rare: to run this course in your company:

hello@rare.consulting


Really insightful session.
— Customer Lifecycle Manager

Rare:

Campaign in a day

An immersive, intense and fun day, where your mission (should you choose to accept it) is to create a compelling digital campaign from brief to pitch. You’ll learn and experience the key elements needed to formulate and present a digital campaign, ranging from creative proposition to mapping the customer journey to calculating the campaign’s ROI.

The end the day lands you in a mock pitch situation, presenting to a panel of ‘experts’ with potential guest appearances.

 
 

Programme

Fantastic trainers with a real enthusiasm for the subject.

The day starts with examples and discussion around good and not-so-good campaigns, with a debate about why they worked and didn’t work. We then dive into the four key foundations from which solid campaigns are built, leading to a core value proposition.

After this, you form teams and are given a brief from which to build your campaign. Now understanding the factors that appeal to your target audience, we discuss the customer journey and how you could take your proposition from awareness to interest to conversion.

Next up, your teams begin to finesse your campaigns and select the mix of digital channels you feel will earn the best possible returns. There’s a bit of maths involved, but nothing too heavy. You’ll also get the help of a creative director to visualise your proposition.

Pitch time. You present to the panel, giving it your all. They decide which team has the most compelling proposition, the most joined-up campaign, and the best potential results.

Who should attend

This course is ideal for both agency and client-side marketers who formulate, plan, execute or measure integrated digital marketing campaigns.


If you’d like to keep this information to hand, download the PDF.

Get in touch if you would like Rare: to run this course in your company:

hello@rare.consulting


An excellent day… I think we have sharpened our message as a result.
— Founder

Rare:

Redefining Customer Loyalty

Ask 10 different people what loyalty is and you’ll probably get 10 different answers, so relying on points for purchases just isn’t enough.
In this session we uncover what it truly means to love a brand and how this relates to the the common tactics you can use to create consumer behaviour and encourage repeat purchases.
Using case studies and real examples throughout the day, this practical one-day course provides you with the strategic planning tools to take a compelling loyalty proposition to market.

 
 

Programme

Redefining the meaning of true customer loyalty.

The day starts with exploring the meaning of customer loyalty. What does it mean to be loyal? Is it something we feel, think or do? And how does this differ in the eye of a consumer and that of a business?

Exploring several different types of loyalty programs and schemes, from rational to experiential to emotional, we link their successes and failures to the psychology of consumer loyalty. This helps you understand why certain values and rewards resonate with some people more than others.

Further context follows, with a simple analysis of the building blocks for developing loyalty and how ‘bought’ and ‘earned’ loyalties are fundamentally different, but connected. We also define the insights and metrics to consider when trying to understand which rewards matter most to which people.

Throughout the day, we ask you to get involved by using your own real-life examples and by taking part in a series of exercises and tasks.

Finally, we lay out a step-by-step framework for building an effective loyalty strategy, with a strategic approach you can share and use in your specific organisation.

Who should attend

This course is ideal for both traditional and digital marketers who want a more thorough understanding of customer loyalty. Perfect for people who need to align multiple sources of information to drive meaningful insights, and uncover what truly influences and affects customer relationships.


If you’d like to keep this information to hand, download the PDF.

Get in touch if you would like Rare: to run this course in your company:

hello@rare.consulting


Fantastic knowledge on the subject presented, great graphics with great knowledge kept everyone interested.
— Group Account Director

RARE:

Understanding True Customer Loyalty

Understand what loyalty means to your business with a training course that defines what loyalty means to your business.

This course explores the true meaning of customer loyalty. From rational to experiential to emotional, we link their successes and failures of loyalty schemes to the psychology of consumer loyalty. With a simple analysis of the building blocks for developing loyalty we lay out a step-by-step framework for building an effective loyalty strategy, with a strategic approach you can use in your specific organisation.

For more information, please get in touch at: lucia@rare.consulting