Rare: Innovation Index
The Rare: Innovation Index is a research partnership between Rare: and the Digital Innovation Centre at Manchester Metropolitan University seeking to understand current practices and discover the barriers to creating a culture of innovation amongst UK businesses.
The research takes opinions from full-time workers in the UK business sector, across many levels of seniority and many geographical locations, to get a rounded view of life within an organisation. Fielded by us to the Peanut Labs research panel in July, we surveyed 340 individuals aged between 21-60. A breakdown of the demographic data can be found in the appendix at the end of this report.
The UK needs a confidence boost. Only one in five people who work in the UK (22%) feel ‘highly confident’ their organisation can meet the current demands of innovation. The main barriers being culture (33%), education (30%) and departmental silos (25%).
Many people surveyed (38%) also had a ‘low level of confidence’ in their businesses’ abilities to meet the future demands of innovation. Unsurprising, seeing as the majority of UK businesses (54%) do not currently conduct consumer research, preventing them from understanding what their customers actually want.
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