Rare: Innovation Index

Winter 2015

The Research

The Rare: Innovation Index is a research partnership between Rare: and the Digital Innovation Centre at Manchester Metropolitan University seeking to understand current practices and discover the barriers to creating a culture of innovation amongst UK businesses.

The research takes opinions from full-time workers in the UK business sector, across many levels of seniority and many geographical locations, to get a rounded view of life within an organisation. Fielded by us to the Peanut Labs research panel in July, we surveyed 340 individuals aged between 21-60. A breakdown of the demographic data can be found in the appendix at the end of this report.



The results

The UK needs a confidence boost. Only one in five people who work in the UK (22%) feel ‘highly confident’ their organisation can meet the current demands of innovation. The main barriers being culture (33%), education (30%) and departmental silos (25%).

Many people surveyed (38%) also had a ‘low level of confidence’ in their businesses’ abilities to meet the future demands of innovation. Unsurprising, seeing as the majority of UK businesses (54%) do not currently conduct consumer research, preventing them from understanding what their customers actually want.

Want to know how we can work together to empower innovation? Just get in touch at hello@rare.consulting

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Most importantly it’s about giving people a voice within the business no matter what level they are at.
— Jen Alexander, Marketing Lead Google Digital Academy
As long as you have the right governance structure that sets the culture, the right principles and processes will follow.
— Rachel O’Neale, Multichannel Marketing Director GSK
Only businesses think in categories. Customer expectation is not set by your category, it is set by their experience of customer services.
— Chris Kreinczes, Creative Director Springwise


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