One thing about us is we can’t help but ask questions. We want to be first to find out what customers really think about the latest trends, and to discover what matters most to them.
We want to share our findings with anyone who is as curious as we are. Submit your email address to become part of our Rare: Insight programme, so that we can feed you with our latest research reports when they are released (no spam, we promise!)
Rare: LOYALTY 2020
If the marketing industry can’t agree on a common definition of loyalty, how will consumers understand what it means for them?
RARE: Luxury, Loyalty & Experience
In this report we explore how exclusivity and quality shapes purchasing behaviour, and what loyalty and trust means to customers when it comes to luxury brands.
Rare: CREATING HAPPINESS
The question is: How can brands deliver true value and abate ailing trust by making their customers happy?
RARE: DEMYSTIFYING CUSTOMER LOYALTY
If you ask 10 people what loyalty means to them, you’ll probably get 10 different answers. Can you imagine asking 1000? Well, we did.
Rare: Innovation Index
What are the biggest barriers to innovation? You’d be surprised. With all the talk around the need for agile processes, it turns out the most common barrier for a business is actually its culture.
Rare: Insights is our proprietary research programme.
We conduct research on topics that will help us understand customers’ needs, wants and behaviour. We then publish these reports for download on our website. In exchange for your email address we will be sending you our upcoming research reports directly to your inbox.