Content Marketing Strategy
Content with no purpose is just noise. Rare: Content assesses the effectiveness of your content marketing, discovers what people really want, and helps you build a revised framework for all stages of the customer journey.
We define the content that matters and the time and place to use it.
With segmentation research we determine the different groups within your audience, and discover the different types of content that are relevant to them at each stage of the customer journey.
Considering that customers don’t see separate channels, we make sure you give them a cohesive brand experience however they interact with you.
You refine your content so it engages customers and inspires action.
Holding Rare: Unlocking Team Creativity workshops with your stakeholders, we decide the best way to give customers the content they want, need, and will be nudged towards a purchase by.
For a customer to trust and buy into a brand, they need a consistent experience that gives them something of value.