Rare:

Campaign in a day

An immersive, intense and fun day, where your mission (should you choose to accept it) is to create a compelling digital campaign from brief to pitch. You’ll learn and experience the key elements needed to formulate and present a digital campaign, ranging from creative proposition to mapping the customer journey to calculating the campaign’s ROI.

The end the day lands you in a mock pitch situation, presenting to a panel of ‘experts’ with potential guest appearances.

 
 

Programme

Fantastic trainers with a real enthusiasm for the subject.

The day starts with examples and discussion around good and not-so-good campaigns, with a debate about why they worked and didn’t work. We then dive into the four key foundations from which solid campaigns are built, leading to a core value proposition.

After this, you form teams and are given a brief from which to build your campaign. Now understanding the factors that appeal to your target audience, we discuss the customer journey and how you could take your proposition from awareness to interest to conversion.

Next up, your teams begin to finesse your campaigns and select the mix of digital channels you feel will earn the best possible returns. There’s a bit of maths involved, but nothing too heavy. You’ll also get the help of a creative director to visualise your proposition.

Pitch time. You present to the panel, giving it your all. They decide which team has the most compelling proposition, the most joined-up campaign, and the best potential results.

Who should attend

This course is ideal for both agency and client-side marketers who formulate, plan, execute or measure integrated digital marketing campaigns.


If you’d like to keep this information to hand, download the PDF.

Get in touch if you would like Rare: to run this course in your company:

hello@rare.consulting


An excellent day… I think we have sharpened our message as a result.
— Founder