Posts in Rare: The Luxury Series
Luxury Brands: A conversation with Paul Walsh

We interviewed Paul Walsh - who was CEO of the world’s largest spirits group, Diageo, from 2000 to 2013 - for his thoughts on the luxury market. Mr. Walsh has the rare ability to explain his subject in plain but very meaningful words - he knows exactly what he is talking about. We met him on a rainy day in a large conference room in London’s Blackfriars. He started with his own definition of luxury: “For me, luxury means expensive, deserving and self-rewarding.”

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Luxury, Loyalty & Trust

n our four years in the marketing research sector we discovered, and published in this report, that all brands would ultimately like to attain loyalty from their customers, translating into financial benefit and / or personalised offers. This is very common for mainstream low- to mid-price brands, but when it comes to luxury brands, with customer experience and exclusivity play a major role, do the same loyalty strategies apply?

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