Posts in Rare: Loyalty 2020
Why Breaking Bad Habits Can Boost Customer Loyalty

It’s a great time to be an entertainment brand - especially those available on subscription.

At the last count, Netflix had reached 139 million paying subscribers worldwide (source: CNN). With its relatively low monthly cost (in comparison to cable and satellite TV providers’ fees) and massive content library, the service is contributing to the ongoing trend of ‘staying in is the new going out’.

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