The Luxury Series

Following up on our incredibly successful “Loyalty” series of reports we needed a new subject to get our teeth into, so while sitting around at Rare Towers we threw around some ideas and came up with the idea of researching the Luxury market.

So, we took our Gucci loafers off the desk, loosened our Hermes ties, synchronised our Rolex watches and rolled up the sleeves of our Grosvenor (made to measure) shirts!

Our reports are all available free of charge and downloadable from our website and the Luxury report will be no exception… however, we did find lots of other interesting facts that did not make it into the report so we decided to turn them into a series of blog articles.

Although, therein lies the problem. To make a long story short, we don’t know how to write a blog post. Thus, we downloaded some templates, watched some videos with lots of tips on how to write an engaging and quirky piece which teases people into reading our stuff. This is, of course, part of a bigger plan divided in 3 simple steps:

1)     Read the blog and find it interesting.

2)     Download our super-well-researched report, of which this post is just an intro.

3)     Realise that we know what we are talking about, and hire us to help your company perform better in the luxury market.

See?! We have already messed up the blog post golden decalogue, which says that the ‘call to action’ goes at the end. But we are not very good at sticking to what we’re supposed to, that’s why as a research agency we don’t just do research, but we provide strategies to address the issues and train stakeholders to help them face future challenges.

To be updated on when the first blog post of this series and the Luxury report will come out, you can follow us on Twitter and LinkedIn.