Rare: Profiles

Audience Segmentation

Customers can surprise you. As they move through life their needs develop and their behaviours change in ways you wouldn’t imagine. Rare: Profiles helps you understand these different segments and shows you how to target them effectively.


Create Insight

We profile all the key segments of your audience.

Our ethnographic research paints compelling portraits of your varied customer base, including their attitudes, motivations and behaviours.

Through presentations, videos and workshops, we help you understand who matters most to your business and how to communicate with them.



Drive Action

You create strategies that treat customers as individuals.

Our Rare: Demystifying Customer Research workshop puts your segmentation insights to work, showing stakeholders how to think about, talk to, and measure customers.

By understanding the specific makeup of your audience, you can tap into their individual needs at every stage of their journey.


If you’d like to keep this information to hand, download the PDF.

Get in touch to find out how Rare: Profiles can work for you:


Insightful, challenge, a ‘new’ way of
— Marketing Manager
Great job on a challenging brief.